Blog

12Feb

Why Omni-channel approach is becoming focal point for retailers

In short, we can define retailing is sales goods or services using different types channels. E-Commerce is falling under internet/electronic commerce which is one of the channel in multi-channel approaches. Business to customer (B2C) and business to business (B2B) are part of electronic retailing if carried out over internet. Due to advancement of technology, precise and appropriate customer engagement strategy is very important for retailer's business growth if e-commerce is their prime channel. Even though they have adopted multi...

By Ecommerce, , , , , , , , , , , , , , Comments Off
Read more...
08Feb

Big Data Generation and its sources

Here are the sources where we can visualized how Big data is generating today and anticipate how the entire globe sink under Oceans of Data in near future due to exponential growth of digitization. Media Media and communications outlet (article, audio, video, emails, blogs, podcasts) Machine Data generated by computers and machines generally without human intervention (Server logs, phone calls, sensors, business process logs etc). Social Digital materials created by social media like Face book, LinkedIn etc (texts, photos, videos, tweet etc) Historical Data about our environment (weather, traffic,...

By Data Engineering, , , , , , , , , , , , , , , , , , , , , , , , , , , , Comments Off
Read more...
04Feb

Data in Motion

The information security strategy in today's business world is important and critical. Information is nothing but data in various shape like flat file, audio, video files, multimedia etc.  The data always lays in three states. Data in Rest This state we can visualize when information or data stores in Databases (RDBMS), Hard disk, Pen drive, SD card in smart phone etc. Organizations are bound to have additional layers as defense to protect sensitive data from intruders in the event that the...

By Data Engineering, , , , , , , , , , , , , , , , , Comments Off
Read more...
04Feb

Importance of unstructured data

In today's world,  Internet plays a major factor to generate and propagate information from various sources. Social media, Email, What'sApp, E-News Paper  etc  are playing a crucial role on circulation followed by creation of information.  These type of information often include text and multimedia contents.  These information or data methodically can't be persisted in database and it is referred as unstructured data. Due to advancement in  technology,  70-80 % growing data is unstructured and increasing significantly over structured/semi structured data....

By Apache Hadoop, Data EngineeringComments Off
Read more...
04Feb

Hadoop Development Environment

We always talk about Big Data processing using Hadoop framework. By leveraging distributed cluster computing programming, now a days it is possible to process and analysis huge volume of data probably in exabytes or more than that. Giant cloud providers like Amazon, Microsoft Azure provides hosting as well as development environment with multi-node cluster according to hardware requirements on Pay Per Use model.  They usually charge on hourly basis. But the main concern is, to open an account a...

By Apache Hadoop, Data EngineeringComments Off
Read more...
18Jan

Technology Platform behind Aadhaar card implementation

We are almost familiar with Aadhaar card which had been rolled out as a first initiative in 2003. It's a 12-digit unique identification number issued by the Indian government to every individual resident of India and that can be used to access a variety of services and benefits. Hadoop is an open-source big data processing framework, that has been customized excessively by the company named MapR to boost performance.The aadhaar card project has been developed using MapR's customized Hadoop and...

By Apache Hadoop, Data Engineering, Hadoop Eco SystemComments Off
Read more...
18Jan

Challenges in data analysis due to Demonetization

We are all aware of demonetization and its ongoing impact in the entire country. Government is trying hard to digitalize entire financial system. In nutshell, initially to create lower cash transaction before reaching to complete cashless transaction. Use of different types digital wallet, mobile banking, debit and credit cards are started booming among the people of the country and citizens slowly started adopting it mainly to get rid of long queues in ATM, Banks and due to their advantages...

By Data EngineeringComments Off
Read more...
18Jan

Introduction to Facebook graph Application Program Interface( API).

API is a consolidation of protocols, set of routines and tools for developing software application. Ideally Facebook recognizes the relationship among the entities as a "Social Graph". In Facebook, an entity can be a person, place, event or object that is relevant to a given system and an attribute is a property , characteristic of the entity. As shown in the diagram, Location is an entity and country, state, location id are the attributes. Based on the registered user...

By Data EngineeringComments Off
Read more...
18Jan

DYNAMICS OF ONLINE SOCIAL NETWORKS

Mathematical models for the analysis of spread of social influence have emerged as a major topic of interest among the researchers in diverse disciplines such as sociology, economics and computer science. Empirical studies of diffusion on social networks date back to the 1940s. Later on, theoretical propagation models were introduced in late 1970s. In the recent years, Online Social Networks such as Facebook, Twitter and Linkedin has experienced explosive growth and these have remarkably changed the way people communicate....

By Data EngineeringComments Off
Read more...
18Jan

Data storage mechanism in Facebook

  We are all almost familiar with social media mainly Facebook where photo uploads total 300 million per day. Daily generates 4.5 billion likes. Every 60 seconds, 510 comments are posted, 293,000 statuses are updated. It's really curious to know how Facebook stores such a huge volume of data that's totally impossible using traditional database management systems (RDBMS) . Facebook is using distributed database management system called Cassandra. Cassandra was initially developed by Facebook to enhance their inbox search feature. In...

By Data EngineeringComments Off
Read more...